Silver Travel Advisor Were a start up business that has grown rapidly over the last four years. They offer a unique travel service to the “silver generation” through a network of hand selected partners. We were asked to develop a digital cmpaign for them that would reward their growing list of members.
Through developing a clear understanding of the target members we were able to produce an ongoing campaign of newsletters and special offer emails. This was later augmented with standalone emails for specific deals.
The beauty of using an email marketing campaign was that we could monitor performance closely and adjust to maximise performance. The open rate remains remarkable and we have managed to keep unsubscribes to a low level compared to peers. The business has gone from strength to strength based largely on its email marketing strategy.