Digital marketing: The great thing about web based marketing is that when it is done well, it reaches customers exactly when they are most receptive to your message and gives them an almost effortless response route - the two most important elements of good customer relationship management.
Social media: An increasingly powerful tool for a marketer social media needs to be carefully deployed to gain a long term positive impact on a business. Choosing the right mix of social media is essential. For some businesses Twitter and Facebook is more appropriate but others may find other media like Pinterest works better. Essential to all of them is staying in control of your brand.
Websites: Increasingly the centre of many businesses the website has changed enormously in its role and functionality over the past few years. Integrating the site into the rest of the business' marketing activity can maximise the success of a business and can gain a significant return on marketing investment. Staying at the leading edge of website developement does not need to be budget busting and quicky boost a business.
Email marketing: When a business can build up a strong email list it opens the opportunity to hold a conversation with customers. Integrating this direct marketing into the other forms of digital marketing allows a single message across a rnge of media and activity.