Business To Business
Business to business: Businesses make decisions about purchases differently to consumers. This presents special challenges as the media used and messages that they respond to are different. Reaching businesses is not always easy and requires a special skill set to find and exploit opportunities. We often find a mix of media is very effective particularly direct and digital marketing, is an efficient way market goods and services to businesses.
Connecting with businesses: Understanding who the decision makers are and their motivations is critical in reaching business customers. Solid research helps us to find the right mix of media, particularly direct and digital marketing, and creative to connect with decision makers.
Understanding the offer: Business customers tend to make decisions rationally rather than emotionally. This means that presenting the right offer is essential. Price is part of this offer but the role of the brand should not be understated as it gives the purchaser the confidence they are making the right decision.